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Freelance Designer
Independent Contractor
2018-Present
- 6 years of diverse experience, adeptly navigated projects ranging from brand identity to comprehensive web design for various clients, including small businesses and startups.
- Pioneered and upheld web & mobile design systems, enhancing consistency & operational synergy between developers and marketing teams, showcasing a future-proofing mindset.
- Fostered collaborative success in cross-functional teams by innovating visual concepts and interaction patterns, emphasizing a user-centered design.
- Spearheaded the creation of a brand system for small businesses, integrating UX principles & problem-solving to offer cost-effective design solutions.
Senior Design Contractor
Firstbase
May 2023- Oct. 2023
- Leveraged Figma for end-to-end UI/UX design, from initial wireframes to high-fidelity prototypes, ensuring seamless collaboration and real-time feedback integration.
- Fostered strong collaborative relationships with the head of product, product managers, and developers, ensuring design decisions were well-informed by multiple perspectives and aligned with technical and business goals.
- Employed an agile, iterative design process, leveraging Figma for rapid prototyping and adjustments based on continuous feedback from both users and cross-functional team members.
- Crafted responsive layouts tailored for optimal performance across devices, utilizing Figma's dynamic features to prototype and test user experiences in diverse environments.
- Maintained constant communication with key stakeholders, effectively translating complex design concepts into actionable insights, facilitating consensus, and driving project momentum.
- Utilized a marketing-informed approach to categorize and present financial data, ensuring information is not only accessible but also strategically aligned with user expectations and business objectives.
Marketing Designer
Unqork
Apr. 2021- Apr. 2023
- Created original graphics and assets in line with creative briefs, showcasing mastery in typography, hierarchy, iconography, color, layout, and texture. This work significantly enhanced the brand's visual identity and was often presented in strategic meetings with executives & VPs.
- Developed and managed design templates for both internal and external use, streamlining the creation process for marketing materials and ensuring brand consistency across all platforms. Collaborated closely with executives to align these templates with overarching business goals.
- Expert use of Adobe's Creative Suite to produce high-quality print and digital assets, elevating the brand's market presence through professional and impactful design work. This expertise was key in projects that received direct input and feedback from VPs & executives.
- Worked collaboratively with the Design Lead and stakeholders, including executives and VPs, across the company to develop strategic digital and print design assets. This collaboration was pivotal in aligning the design strategy with Unqork’s brand development and marketing goals.
- Executed strategic integrated campaigns that aligned marketing efforts with sales objectives, significantly influencing the top-of-funnel pipeline & enhancing company’s market positioning. Campaigns were often developed in consultation with executives to ensure strategic alignment.
- Tracked and managed design projects, ensuring maximum transparency in the design process and pipeline. Optimized design workflow to enhance cross-functional collaboration within the marketing department, leading to timely and effective delivery of brand assets.
SEEK Program Designer & Tutor
Queens College
Apr. 2018 - Apr 2020
- Revamped the design and functionality of student stamp cards, enhancing legibility and user experience for both students and faculty, aligning with educational standards and accessibility.
- Collaborated with the SEEK Department Head to create visual guides, improving the usability of the school's website and other digital platforms, facilitating smoother educational navigation and resource access.
- Crafted educational materials, including posters, flyers, calendars, and social media promos, to support college events and academic programs, driving student engagement & participation.
- Led workshops on graphic design, covering fundamental theories and practical software skills, empowering students with valuable design knowledge and enhancing their creative capabilities.
Design Intern
MoMA
Sept. 2019- Dec. 2019
- Contributed to the design and implementation of visuals displayed in global retail outlets, utilizing skills in graphic design, user experience, and visual storytelling to support the creation of content that resonates on an international level.
- Assisted in crafting compelling presentation decks and navigational signage, applying proficiency in Adobe Creative Suite and design principles to enhance customer experience in retail settings.
- Worked alongside the Retail Department’s Creative team to aid in the development of event signage, digital GIFs, and promotional materials, adhering to brand guidelines to ensure consistency and support marketing objectives.
Multimedia Intern
ALM Media
Jun. 2019- Aug. 2019
- Participated in strategizing and creating rapid-response GIFs for the company’s online articles, enhancing user engagement and retention across digital platforms.
- Supported the development of the organization’s editorial columns, infographics, and online content, contributing to a cohesive and informative digital presence.
- Collaborated on the design of posters, magazine layouts, & infographics for legal firms & lawyers, focusing on showcasing statistics of top legal firms and historical progress within the industry.
