Unqork Website Concepts
Balancing clarity and depth, transforming how users navigate and engage with content
WEB DESIGN
USER EXPERIENCE
USE INTERFACE
WIREFRAMES
PROJECT OVERVIEW
At Unqork, I identified a significant misalignment between the homepage, website, and the brand's evolving identity. My solution was to conceptualize and initiate the redesign of the website to mirror Unqork’s current messaging more accurately. This redesign focused on enhancing user experience through improved navigation, introducing a versatile category module for broad application across the site, and revamping the homepage to effectively showcase Unqork’s capabilities and mission.
ROLE
Marketing Designer
TOOLS
Figma, FigJam, Adobe Illustrator & Wrike
HOMEPAGE WIREFRAME CONCEPTS
In this project, I created homepage wireframes to provide the team with a visual concept illustrating how Unqork's messaging might be visually communicated. Although strictly conceptual, these wireframes were intended to spark discussions on the best ways to represent our messaging visually, offering insights into layout and design choices that could effectively highlight the platform’s features and benefits.
Navigation Bar Approach
The redesign of the navigation bar at Unqork was driven by two primary goals. First, to reorganize and transparently document the website's sitemap, ensuring users received a clear understanding of each section's purpose. Second, to incorporate a feature that would allow for detailed descriptions within each section, alongside the option to highlight promotional or featured content as needed.
CATEGORY MODULES
In designing the module for Unqork, my aim was to enable information nesting within categories to prevent user overload from dense content. Despite research indicating users' willingness to scroll, prioritizing how information is delivered was key. The goal was to strike a balance between offering comprehensive information and presenting it cleanly.
